Ethiopian fruit company’s vision is more than a quick buck

August 31, 2011

The reason for O’Halloran’s trip to Ethiopia was to visit his company BusinessMinds’ passion fruit venture, called africaJUICE, about 150 km to the south-east of the capital Addis Ababa.

Before starting the Ethiopia project in 2007, BusinessMinds only advised companies on sustainable business development. O’Halloran and his partners – all of whom have considerable experience of working in Africa – however, felt the need to get involved in their own projects. “Advisory work has its place, but you don’t get the same excitement as you do when you are developing your own business,” says O’Halloran. Read more